- Teaching excellence
- Exceptional value
- Complete customer satisfaction

Driving Instructors must aim to be an expert in at least one of the above fields – just one, but you need to be at least “industry average” in all three. If you are not then you are likely to have weakness that undermines your strengths in other areas. But first let’s discuss numbers.

What information do you need to get started in setting up your driving school.

• Start with what’s important – Profit (assuming you’re interested in making money)
• Keep a strict diary of what’s happening in your business, how many pupils you have and where they came from
• Keep a balance sheet so you can see at first hand how much is in the bank and how much is in your pocket!

The above information shown on a month by month basis should you give you a good idea what is going on in your driving school business. Next, you need to look at the big picture. This is more important with financial information than probably any other area in the business. Whether you are comparing year on year, or just checking a few months at a time, I would recommend you draw up a simple driving instructor profit and loss account.