Why Do Driving Instructors Need Business Skills

Posted on October 31st, 2009 by admin, under Driving Instructor, Driving Tips.

Why do you think it happens that a staggering 50 percent of newly qualified approved driving instructors quit within the first 18 months? In most cases, the reverse comes from disillusionment. After being lulled by the advertising industry into believing in a paradise-like future of being a driving instructor, they faced tough challenges and gave up. They were not bad driving instructors. What they were bad at was running their own business.

No Room to Swing a Cat

If you still think that you’ve made it when you stuck that green badge in your windscreen, it is time to start really worrying. The market is packed and it would take a good deal of business skills to rip it open and shove in. Despite advertising fellows telling you that a million of people learn to drive every year, there is still no room for a newly qualified ADI. Advertising does not necessarily misrepresent, but what these chaps don’t want you to know about is how many of your competitors are out there. And there are legions of them. It is estimated there are only 19 pupils per each driving instructor on the market. It goes without saying that luring in just one of those is not easy.

Think Like a Salesperson

To survive in this environment, you first have to think how good your business skills are. Being a driving instructor in most cases means self-employment. And self-employment is in many ways like running your own business. Look at your driving school. Are they sitting around waiting for would-be driving instructors to be pouring into their offices? Hardly so. They go out there and advertise like hell! Or look at a thriving baker’s shop. Their cakes must be the yummiest in the neighborhood, right? To make your “cakes” the best, you will need to take care of the following things.

Get yourself noticed. It all starts with advertising your services smartly. An advertising technique is largely depends on the audience you target. Basically, you customers are going to be young so make sure your advertising is both entertaining and informative. The best choice is to set up a website. It should be catchy. Boring website means you are a bore. Nothing can scary a young pupil away best than a boring teacher!

Be a Good Salesperson. Reaching your audience is not enough. You should be able to convert your audience into your customers. And this magic metamorphosis can be done by phone. Answer the calls effectively. That means you need a good answerphone message when you are not available. But as you pick up the phone, that’s when your salesperson skills come into play. If you don’t have any, start learning right away. If you can’t sell, you will have nobody to teach. Professional Excellence. Eventually, your best advertising is your teaching attitude and your personal pass rates. Your successful pupils may be your reliable references and they can become your word of mouth advertising. They tell a friend, their friend tells a friend and soon you will be teaching those 19 pupils. So it doesn’t matter how good you are as a driving instructor, if you don’t have any business sense, you’ll probably be struggling.

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