Driving Instructor Training
The quick and easy way to become a Driving Instructor. How, when, where?
Why Do Driving Instructors Need Business Skills
Posted on October 31st, 2009 by admin, under Driving Instructor, Driving Tips.
Why do you think it happens that a staggering 50 percent of newly qualified approved driving instructors quit within the first 18 months? In most cases, the reverse comes from disillusionment. After being lulled by the advertising industry into believing in a paradise-like future of being a driving instructor, they faced tough challenges and gave up. They were not bad driving instructors. What they were bad at was running their own business.
No Room to Swing a Cat
If you still think that you’ve made it when you stuck that green badge in your windscreen, it is time to start really worrying. The market is packed and it would take a good deal of business skills to rip it open and shove in. Despite advertising fellows telling you that a million of people learn to drive every year, there is still no room for a newly qualified ADI. Advertising does not necessarily misrepresent, but what these chaps don’t want you to know about is how many of your competitors are out there. And there are legions of them. It is estimated there are only 19 pupils per each driving instructor on the market. It goes without saying that luring in just one of those is not easy.
Think Like a Salesperson
To survive in this environment, you first have to think how good your business skills are. Being a driving instructor in most cases means self-employment. And self-employment is in many ways like running your own business. Look at your driving school. Are they sitting around waiting for would-be driving instructors to be pouring into their offices? Hardly so. They go out there and advertise like hell! Or look at a thriving baker’s shop. Their cakes must be the yummiest in the neighborhood, right? To make your “cakes” the best, you will need to take care of the following things.
Get yourself noticed. It all starts with advertising your services smartly. An advertising technique is largely depends on the audience you target. Basically, you customers are going to be young so make sure your advertising is both entertaining and informative. The best choice is to set up a website. It should be catchy. Boring website means you are a bore. Nothing can scary a young pupil away best than a boring teacher!
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Be a Good Salesperson. Reaching your audience is not enough. You should be able to convert your audience into your customers. And this magic metamorphosis can be done by phone. Answer the calls effectively. That means you need a good answerphone message when you are not available. But as you pick up the phone, that’s when your salesperson skills come into play. If you don’t have any, start learning right away. If you can’t sell, you will have nobody to teach. Professional Excellence. Eventually, your best advertising is your teaching attitude and your personal pass rates. Your successful pupils may be your reliable references and they can become your word of mouth advertising. They tell a friend, their friend tells a friend and soon you will be teaching those 19 pupils. So it doesn’t matter how good you are as a driving instructor, if you don’t have any business sense, you’ll probably be struggling. |
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Watch Out For Bogus Driving Instructors!
Posted on October 31st, 2009 by admin, under Driving Instructor.
There are certain driving instructors who can make money off driving instruction without investing in all the training and passing all the qualifying exams. Just like Mr. Ferris, of Newport, Gwent, who has been recently fined a £305 for giving illegal driving tuition to three learner drivers.
David Ferris, 50, was deceitful to three pupils that he was an Approved Driving Instructor as he charged them £17 per lesson. Ferris’ qualifications were doubted by Newport Driving Centre staff in November last year. As DSA’s Fraud and Integrity Team collected evidence, the bogus ADI received a warning to stop his illegal activity. Ferris said in response that he was helping his friends with driving training for free. Some time later, DSA received a complaint from one of Ferris’ “friends” and cracked down. The fraudster was arrested at his home on June 26, 2009. Mr. Ferris pleaded guilty for the offences and was fined a combined £305.
It goes without saying that taking lessons from illegal driving instructor may be dangerous and a waste of money. They never passed their qualifying exams and, thus, are unable to provide an adequate training to their pupils. In addition, bogus driving instructors are stealing customers from those who really deserve them.
Protecting yourself from the fraud is very easy. Be aware that any qualified driving instructor should display his coloured badge in the windscreen. Pink badge shows they are still under training and are entitled to provide driving tuition. Green badge indicates you are being trained by fully qualified person who is on the Register of Approved Driving Instructors. Make sure the person on the badge photo quite looks like your driving instructor!
Being an illegal driving instructor can bring about more severe penalties than just paying a £305 fine. One fraudster named Donald Johnson – who could have made a brilliant driving instructor – was sentenced to two years in jail for doing the same thing as David Ferris, but at greater scale and with more talent. In 2006, Mr. Johnson illegally taught 19 pupils, and 15 passed their tests first time! It is almost 80 percent with national average pass rate for pupils who take driving test first time being at only 46 percent.
If you have any suspicions toward your driving instructor, ask him to show you his badge or call DSA.
